Where Packaging Becomes a Portal
Your product's story doesn't end on the shelf — turning every box, label, or tag into a gateway of interaction, storytelling, and surprise reimagining how your customers unbox, learn, or connect.
AR Packaging
Where Physical Packaging Connects to a Digital Pipeline
BRIDGE embeds scannable technology into your packaging — QR, NFC, or advanced graphic markers — and connects them to a secure, browser-based XR system. When a customer scans the package, the system dynamically loads a mixed reality scene tailored to that specific product, region, or SKU.
Technical Workflow
- Trigger Mapping – We evaluate your packaging panels and structural layouts, determine optimal trigger placement, and align graphic markers to your print tolerances.
- Scene Architecture – We build the backend XR structure: 3D asset loading, UX flows, interaction logic, and content routing by SKU or region.
- Browser Optimization – Each experience is optimized for WebXR/WebGL, ensuring high performance across iOS, Android, and restricted network environments.
- Compliance Integration – Regulatory messaging, accessibility modes, and multilingual assets are integrated into the scene logic.
- Deployment & Versioning – Packaging triggers connect to a version-controlled XR platform capable of updates without reprinting.
Design + Integration
The Digital Layer Engineered to Fit Your Production Environment
We handle the entire digital production lifecycle — from 3D modeling to XR interaction design — and integrate it into your existing packaging workflows without requiring operational changes.
Technical Workflow
- 3D Asset Creation – Product scans, CAD conversions, and procedural modeling converted into lightweight, real-time XR assets.
- Interaction Design – Motion cues, gesture logic, spatial animations, and progression paths built for clarity and accessibility.
- Systems Integration – Trigger routing, URL schema, CMS connections, analytics tags, and global hosting environments configured for scale.
- Cross-Platform QA – Stress testing across devices, browsers, OS versions, low-bandwidth conditions, and retail environments.
- Print + Supplier Coordination – We deliver print-ready trigger files, color-safe marker designs, and production specifications that fit directly into your packaging vendor's workflow.
Marketing Support
Launch, Adoption, and Engagement Systems for Interactive Packaging
Your packaging becomes a digital product — and digital products require launch strategy, onboarding, and measurement. We provide the operational framework to ensure customers understand, use, and return to your XR experience.
Technical Workflow
- On-Pack UX Instructions – Micro-copy, icons, and scan-path diagrams crafted for immediate comprehension.
- Launch Content Production – 3D animations, product teasers, AR preview videos, and social assets that explain the experience visually.
- Retail Activation Setup – Digital signage, QR displays, shelf talkers, and staff onboarding materials for national retail environments.
- Analytics & Event Tracking – Scan behavior mapping, engagement funnels, device profiles, and region-based reporting dashboards.
- Iteration Loop – Content updates, A/B tests, performance tuning, and ongoing version releases coordinated through our CMS.
Not sure where to start?
We'll help you imagine how XR fits your product story — from idea to prototype.